Rent Comp Analysis & Pricing Strategy

A lease rate that is 5% above market may seem trivial, but in practice it drives qualified tenants to competing properties, extends your vacancy duration, and costs far more in lost rent than the increment you were trying to capture. Conversely, pricing 5% below market locks you into a below-market rate for the full term, sometimes 5 to 10 years.

CRES Utah's rent analysis process is designed to give you the sharpest possible read on where your property should be priced on day one, so you attract tenants quickly and capture the full value of your asset.

We analyze recent comparable transactions, both leases and sale-leasebacks, within your submarket, adjusting for building quality, clear height, dock configuration, office finish, age, and freeway access. We examine active competing listings to understand the supply environment your property will compete in.

We also factor in current market concession levels: tenant improvement allowances, free rent periods, and commission structures. All of these affect the net effective rent you receive, and understanding them is essential to a complete pricing analysis.

For owners with long-term client relationships, we provide ongoing rent monitoring as part of our quarterly market reports. As market rents shift, up or down. We flag the implications for upcoming renewals and help you plan your renewal negotiations well in advance of option dates.

This proactive approach has helped our clients capture significant rent uplifts at renewal versus what they would have accepted by simply extending at current in-place rates.